Digital Strategy
& Brand Design
Karlie Vanderpluym partners with lifestyle and fashion brands to elevate their presence - spanning ecommerce strategy, CX and digital builds, brand design, and technology consulting.
Working with Fika
Working with Fika means working directly with Karlie - a strategist and designer with over 16 years industry experience and a background designing for viral online brands, and leading digital strategy for some of Australia’s most recognised fashion and lifestyle brands.
Each project blends strategic insight, design clarity, and practical execution to create experiences that look beautiful, work seamlessly, and drive real results.
Karlie provided a level of industry insight + experience that you simply cannot implement without being ingrained in the kinds of top end projects she has worked on. Her ability to combine aesthetic visual flow with a practical + functional interface has no doubt enabled a highly enjoyable user experience for my customers. Out of all the business decisions I made in the lead up to launch, working with Fika was by far the best one.
Brooke Upton, Overpacked
Karlie is incredible. I’ve been working with her since 2021 across multiple businesses, and she nails it every single time. From websites and cookbook designs to activewear EDMs and everything in between - she just gets it. Her attention to detail and how quickly she works is unmatched. I’ve recommended her to everyone I know and will continue to do so.
Katie Martin, Sweat Trainer & KFIT Founder