The Bake Co


Established in 2014 and based in Brisbane, THE BAKE CO is a boutique baked goods business offering chocolates and custom cakes. Their creation of an online store allowed them to have a presence in a retail space that their competitors lacked, whilst opening up orders Australian wide. 

The Print & Paper co was provided a logo and assigned to create a refined brand identity system including stationery, stickers, food artwork, and e-commerce website. The use of black frame in the logotype was neatened up to provide a consistent line length for flexible packaging treatment. Primary colors are simply black and white, and a watercolour marble texture was created to compliment paper assets. The e-commerce website utilises a clean presentation for a timeless brand identity.

Quality lies not only in just delivering beautiful products but in utilising fine ingredients to create them whilst serving customers warmly and attentively. Note cards are utilised to handwrite notes to purchasers which contributes to their heart warming business appeal. 


Refined brand design
Art Direction
Asset design
E-commerce Website design



Photography by Pete Dillon

Fika StudioComment