In Bloom Flower Co
In Bloom Flower Co is a daily flower delivery business located in South East Queensland. Aiming to deliver market bunches of blooms daily and taking the hassle out of dealing with large inter flora style businesses, owner Bec hand selects and delivers all bunches herself adding a personal interaction to make the delivery more special.
The Print & Paper co. was chosen to create the comprehensive brand identity system including logo, hang tags, business cards, posters, and e-commerce website (including 3 subsequent re-skins that have happened over the years). Pastels, polka dots and watercolour are the essential branding elements that make up the very recognisable In Bloom - a feminine touch to a fun business.
We were engaged from the very early stages of In Bloom being just a thought in Bec's brain, and have been working on this ongoing project since 2013 - including in creative direction for the business to keep the brand cohesive and progressive.
Identity Design System
Photography by Pete Dillon